Boutique Agency.
Monster Ideas.
We know you’re short on time, and spending three hours on our Web site was certainly not part of your plans for today. So here goes our 30-second pitch–read fast! Getting the word out in a world full of hype takes skill and serious media savvy. Consumers are educated, discriminating, and bombarded with messages from a variety of outlets.
In a market cluttered with competition, what makes you stand out?
At M-Squared Public Relations, we know what you want.
Your company’s name on the lips of every member of the media.
Your brand buzzing in the brains of your target market.
Energy around your company that translates into commercial and financial success.
And to be able to trust established PR professionals to get the job done with efficiency and excellence. We do that—and more—better than anyone else.
Welcome to M-Squared Public Relations.
Core Services
Each client, brand and product is different and deserves a customized, strategic plan for maximum impact. Once we get to know your company, your goals become our goals, your message becomes our message and from pitch to publication we tailor a plan for positive results doing what we do best.
- Fresh + Strategic Services
Development of Brand Elements
Development of Creative PR Initiatives
Development of PR Strategies
- Public Relations Writing
Advertorials Bylined Articles
Media Pitches
Newsletter Content
Press Kits
Press Releases
Profiles
Public Service Announcements
- Media Relations
Media Outreach
Media Placement
Media Placement Evaluations
Press Conferences
Press Events
Press Trips
- Other Services
Charitable Programs
Co-branding Programs
Crisis Communications
Event Planning
Media Training
Social Media
Media Relations
We’ve spent years carefully cultivating relationships with members of local and national media.They trust us to deliver our message clearly and succinctly, with accurate and timely press releases. From high-circulation, national magazines to local, regional or industry-only periodicals—plus newspapers, radio,TV, websites and more— we adapt each client’s media list, organize newswire distribution and aggressively pitch to a targeted group that will best serve your needs.
Media Interview Facilitation
Like any other part of your business, interacting with the media requires forethought, effort and practice. M-Squared believes in fully preparing our clients for all communication with the media, whether it’s a telephone interview, face-to-face meeting, on-camera interview or e-mailed Q&A. Our goal is a smooth, stress-free interview process within which our clients feel confident, comfortable and relaxed. Here’s how we do it:
·Provide clients with background information on the outlet
·Furnish past articles written by the journalist to give a feel for style
·Share details about upcoming editorial calendar features so our clients can speak directly to journalists’ needs
·Plan sound bites in advance
·Train clients in one-on-one and small group sessions where we practice and videotape sample media interview sessions.
M-Squared also conducts post-interview follow-ups with the journalist to make sure they have everything they need and ensure our client’s message has been communicated effectively.
About Us
Founded by owner and president Marsha Middleton in 2008, M-Squared is an independent, boutique public relations firm with more than 16 years of experience across a variety of industries, specializing in the luxury, retail and real estate markets.
Our work is innovative, creative and results oriented. Our messages are on-target and reach the audiences that matter, thanks to the long-term relationships we’ve established with members of local and national media. We work hard, we work smart and we have fun doing it.
We maintain a select client base to ensure the highest level of personalized service and attention. When clients call, we answer. When clients e-mail, we respond immediately. Clients are never bounced around from rep to rep or prioritized, as is often the case with larger firms. We’ll feel like a part of your company, yet as an outside agency we maintain objectivity and perspective.
We’re passionate about our clients and our causes, and donate our time and services to organizations including the National Black Arts Festival; the March of Dimes; the Grady Health System: the American Liver Foundation; Run 4 Research and the Southwest Atlanta Youth Foundation.
Awards include the 2011 Social Media Award by the Senior Citizen Services of Metropolitan Atlanta and the Business Achievement award from the Atlanta Business League.