The Story
M-Squared Public Relations + Crisis Management is a premier crisis communications and public relations agency specializing in guiding brands and individuals through their most high-stakes moments with speed, strategy, and precision. Whether navigating a public health emergency, a corporate incident, or a personal reputation crisis, our team delivers clear, confident messaging that protects reputations and restores trust. We craft proactive crisis plans, execute real-time responses, and ensure that clients—corporate or personal—remain in control of the narrative when it matters most.
Founded in 2008 by President Marsha Archer, M-Squared has grown into a nationally recognized agency celebrated by media, peer agencies, and clients alike. Archer’s deliberate approach to building a diverse and culturally fluent team ensures that every idea, plan, and strategy reflects multiple perspectives. Beyond crisis management, M-Squared produces results-driven campaigns that are fresh, strategic, and globally visible.
M-Squared also brings a deep expertise in hospitality public relations, partnering with hotels, resorts, and lifestyle destinations to craft compelling stories that drive awareness and bookings. From media placements to influencer partnerships and grand opening buzz, our hospitality campaigns highlight the experiences that make each property unforgettable.
With millions in valued traditional and social media coverage secured since its founding, M-Squared continues to turn challenges into opportunities, fueled by a relentless commitment to client success and a passion for the brands and people we represent.
Her Story
MARSHA ARCHER
Position: President
Email: marsha@msquaredpr.com
Marsha Archer is the quintessential PR powerhouse, with influence stretching across the corporate, hospitality, and philanthropic sectors throughout the Southeast and beyond. A certified crisis communications expert, Marsha is a trusted first call for brands and individuals navigating high-stakes situations. She has mastered the art of leveraging media relationships, strategic partnerships, and creative storytelling to protect and elevate reputations in hospitality, travel, food and beverage, spa, retail, and lifestyle spaces.
Before founding M-Squared Public Relations in 2008, Marsha served as PR Director for Four Seasons Hotels & Resorts, The Home Depot, and Habitat for Humanity International, establishing her as a go-to communications strategist for luxury and global brands. As the leader of M-Squared, she has assembled a talented team that delivers fresh, strategic, and results-driven campaigns. Under her leadership, the agency has secured over $500 million in valued media coverage and earned recognition as a trusted partner for both proactive storytelling and crisis response.
Beyond her agency work, Marsha maintains a high-profile presence in the philanthropic and social community. She is a member of Alpha Kappa Alpha Sorority, Inc., a graduate and Associate Mom of Jack and Jill of America, Inc., and the former co-chair of Fashion Statement, a fundraiser dedicated to supporting nonprofit organizations through the fusion of fashion and philanthropy. Her community impact includes leadership roles with Meals on Wheels Atlanta—which she co-chaired at the St. Regis Atlanta in 2015—as well as contributions to Jeffrey Fashion Cares, Castell Project, and the Goizueta Alzheimer’s Disease Research Center at Emory University.
With tentacles firmly planted in corporate, hospitality, and lifestyle industries, Marsha Archer continues to turn challenges into opportunities while creating meaningful visibility for the brands and people she represents.