Founded in 2008 by President Marsha Archer, M-Squared is recognized as a leading agency amongst the media, peer agencies and its clients across the country. Through Archer’s carefully deliberate onboarding of staff, clients are ensured that all ideas and services are curated to reflect every perspective, background and culture. M-Squared produces result oriented campaigns that are fresh and strategic. Our innovative strategies, garner significant publicity in media outlets around the world. M-Squared’s dedicated team is driven by client success and an overall passion for the brands we represent.
Since 2008, our team has secured more than $500 million in valued traditional and social media coverage.
A former PR Director for Four Seasons Hotels & Resorts, The Home Depot and Habitat for Humanity International, Marsha is the quintessential PR guru with tentacles throughout the corporate and hospitality industry and across the southeast. As a certified crisis communications expert, Marsha is considered a primary contact to media outlets across the globe and has finessed the art of utilizing partnerships, relationships, and media to elevate brands in the spaces of hospitality, travel, hotels, and food, beverage, spa and retail. As the leader of M-Squared PR, Marsha has assembled a team of colleagues who specialize in areas that successfully execute client PR campaigns. When she’s not creating wins for her clients, Marsha maintains a high profile with her board involvement with organizations such as Meals On Wheels Atlanta (which she co-chaired at St. Regis Atlanta in 2015 and countless other organizations like Jeffrey Fashion Cares, Castell Project and the Goizueta Alzheimer’s Disease Research Center at Emory.
Creative. Clever. Imaginative. Resourceful. These are just a few adjectives to best describe the talent Benjamin brings to the M-Squared PR team and the agency-client dynamic. If it’s broken, break it because Benjamin is constantly in his ‘think tank’ looking for ways to create the next successful campaign that keeps consumers buzzing. His innovative work has garnered him prestigious 30 under 30 recognition nationally. Clients are constantly amazed at his ability to think outside the box while keeping the brand perfectly intact. A graphic designer by hobby, Benjamin presents every idea so visually that the most repeated response he receives is, ‘when do we get started?’ Also a seasoned cheerleader in his off time, there’s never a dull moment or idea when Benjamin is present.
Shon is a Mother of two—a son in the Navy and a high school daughter who will follow in her big brother’s foot-steps after her May 2023 graduation. Shon has lived in Atlanta before, knows the city well. Amongst her favorite things to do when she’s not working, Shon enjoys painting, cooking, bowling, skating, movies, shooting pool, and rafting. At work, Shon is known to be the cool, calm and collected one who always sees the light at the end of the tunnel. She’s a people person and a huge fan of making the colleagues she works with, feel like family. In her words: ‘We spend so much time together…we should absolutely enjoy one another’s company!’
Because we know that every client has a wish list of media outlets in their marketing plan, Madison is critical to the M-Squared PR team and to the day-to- day relationship between the agency and its clients. Her BFF’s are the editors, journalists and freelance writers on her stellar list of media contacts. When she’s not in front of her computer distributing the next press release to make headlines, Madison can be spotted pacing the floors of client spaces seeking out the next story that highlights a client’s brand and spotlights the people and angles that truly set the client apart from its competition.
Jalisa is the link between all clients and the agency–and/or partners. From solidifying partnerships and working through them to find and execute the win-win, to making sure the booked musician arrives on time, the menu is set and in place and everyone at the bar is aware of the activation’s specialty cocktail, Jalisa is the ensurer of client success. The one to jump in where support is needed, Jalisa is the primary point of contact for any idea the client or agency dreams up and she executes.
If it’s trending on social media (SM) or you want to be sure your brand remains relevant on the social platforms, Ariyl makes it her job to keep M-Squared PR and its clients relevant across all channels. Known for crafting great copy and ensuring that no opportunity to highlight a brand through SM partnerships with other channels and influencers goes missed, Ariyl makes it her passion to scroll left, right, up and down. Behind the scenes, Ariyl manages all digital relationships and is the primary point of contact for any influencer engagements–from invitation to completion.
Nika Watkins is a seasoned PR professional with a wealth of experience in agency relations. As the Agency Relations Director for M-Squared PR, Nika is responsible for building and maintaining relationships with clients, ensuring that their needs are met, and their expectations exceeded. With a keen eye for detail and a passion for excellence, Nika is committed to delivering results that drive business growth and enhance brand reputation. With her expertise, dedication, and unwavering commitment to excellence, Nika is a valuable asset to the M-Squared PR team.
Originally from Colombia, Susana is bilingual in both English and Spanish. She embraces her Latin heritage, infusing her vibrant energy into every aspect of her work. As a junior social media coordinator, she firmly believes in the power of content storytelling. She loves to unleash her creativity and bilingual skills to create captivating content and reach new audiences. Collaborating closely with Social Media Specialist, Ariyl Onstott, Susana is committed to creating meaningful social media stories for M-Squared PR and its incredible client roster.