Fashion Statement Celebrates Launch, Uniting Fashion and Philanthropy at Phipps Plaza

(Atlanta, Ga.) –¬†Fashion Statement, a premier fashion fundraiser, is pleased to announce its inaugural launch on Sunday, August 27, 2023, at the renowned Phipps Plaza. This highly- anticipated event aims to reunite fashion and philanthropy at Phipps, offering an unforgettable experience with proceeds benefiting Susan G. Komen Foundation.

Launching the evening from 5-7pm, Luxury Retailers will host private in-store shopping experiences allowing patrons to explore and shop while supporting the mission of the event. A cocktail reception will unite patrons in the Courts at Phipps from 7-8pm featuring curated cocktails and culinary creations from renowned restaurants at Phipps Plaza. This sets the perfect tone for the highlight of Fashion Statement – the Fashion Statement Finale – which promises to be a show-stopping runway extravaganza following the live auction and fund the need.

Fashion Statement’s mission is to combine culture, creativity, cuisine, and care. All proceeds from the event will be donated to the Susan G. Komen Foundation, the world’s largest nonprofit source of funding for the fight against breast cancer. Since its inception in 1982, the foundation’s efforts have resulted in groundbreaking research, community health outreach, advocacy, and programs in over 60 countries, helping to reduce breast cancer deaths by 40 percent between 1989 and 2016.

The Team

April Milliken, Founder and President of eventologie, leads as the creative/executive producer of the event. Her expertise in two decades of producing events and fourteen with Jeffrey Fashion Cares ensures that Fashion Statement will be an extraordinary and impactful affair.

The event is privileged to have three esteemed co-chairs: Marsha Archer, President and Founder of M-Squared Public Relations; E. Vincent Martinez, a Cuban-born mixed-media artist and creative force behind and Louise Sams, a distinguished community leader and philanthropist. These co-chairs, along with sponsors and attendees, are dedicated to growing the impact of Fashion Statement.

Make a Statement Honoree

Don Purcell is an Atlanta retail veteran working for Jeffrey Stores USA for 25 years serving as GM for both the NY and Atlanta locations. During these 25 years he worked on the premiere fashion fundraiser in Atlanta and New York Fashion Cares. Purcell opened DON PURCELL, a concept gallery of modern fine jewelry, art and luxury gifts in Buckhead Village Atlanta in September of 2021. The store features jewels from modern fine jewelry designers Irene Neuwirth, Cathy Waterman, Sylva & Cie and Sidney Garber to name a few. In addition, he is the Atlanta home of southern pop artist Ashley Longshore.

Honorary Guest Stylist

Provi Fulp is a 2023 Emmy Nominated costume designer for the film” Magic Mountain Christmas” starring Dolly Parton, based in Atlanta. She specializes in contemporary as well as period design. She has 12 plus years of experience in TV and Film and 20 years total in the fashion industry. She has been published for her costume design work in Vogue, LA Times, Popsugar, Elle, Refinery 29 and Deadline. Provi started her career in retail, then as a in-house stylist for Oceandrive Magazine, “Atlanta Peach” and as a celebrity stylist for clients from Sara Blakey to Janelle Monae before moving fulltime as a Costume Designer in the tv and film industry.

Let's Connect!