The team at Thompson Buckhead tapped M2PR to help promote the launch of their new brunch at Dirty Rascal, the hotel’s signature Italian-American restaurant. M2PR quickly determined the best approach and next steps, securing local influencers to showcase their brunch experience via Instagram.
The goal was to boost brunch sales through influencer marketing, and per usual, M2PR delivered.
M2PR looked at each influencer’s reach, audience metrics and content quality to secure the best social media coverage.
After the event, the influencers each posted a reel and stories to Instagram. The content garnered more than 150,000 views and 50,000 engagements and counting across five reels.
As a result, brunch covers doubled at Dirty Rascal, as the brunch story reached an estimated audience of 200,000 people on Instagram. Through social media, M2PR solidified Dirty Rascal as one of Atlanta’s hottest new brunch spots!
October 27, 2023