Score! M2PR Takes Darts to New Heights

U.K.- based Flight Club scored a ‘double’ when they tapped the team at M-Squared Public Relations for their Atlanta opening. And per usual, M2PR scored big and secured TV coverage, hosted an influencer event in Boston and Atlanta and ‘wowed’ traditional media with a curated Flight Club press box delivered to the doorstep of top journalists.

Months prior to the grand opening of the new Atlanta location, M2PR was tapped to find and vet the perfect mix of storytellers to get the city of Atlanta excited. Keeping an eye on factors such as quality of content, engagement and diversity. Insights proved the trip to be a success garnering over 90 IG stories, millions of impressions and thousands of engagements.

Prior to the grand opening, M2PR distributed invitations to a media dinner and launch party for a full food, beverage and social darts experience. Over 70 attendees were present for the VIP experience.

Post-grand-opening, M2PR secured media heavy hitters like; The Atlanta Journal-Constitution, Eater Atlanta and FOX 5. Once again, our team’s knowledge of the southeast media market proved to be beneficial with coverage that led to record opening sales for the eatertainment newcomer to Atlanta.

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