M2PR Hits the Runway with Givenchy.

Like many other fashion houses, Givenchy was looking to make their mark on the Atlanta market. After a glowing recommendation that reached the brand’s New York and Paris offices, M2PR was retained to open the company’s fifth brick and mortar location.  

The Task: Curate the perfect grand opening event that would highlight the new limited-edition partnership between Atlanta-born designers (b).Stroy and Givenchy’s creative director Matthew M. Williams. 

M2PR swiftly got to work sourcing vendors, ironing out logistics, establishing the run-of-show and curating a guest list for the high-profile event. 

The invite-only party was a huge success with guests like Trinidad James, Lil Yatchy and Claire Sulmers in attendance. The event generated over $50K in sales within three hours and M2PR connected the in-store team to new shoppers and VIP Atlantans. 

Post-event media coverage was just as impressive with over $2 million in total ad value and eight media placements. 

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