Making a Fashion Statement
Tom Ford corporate’s office tapped M-Squared PR to handle the relocation and reopening of its Atlanta store and the opening of it’s first Texas store– just in time for the holidays (2019).
M-Squared PR sprung into immediate action with the the development of marketing collateral, invitation materials and an iron-clad RSVP system. As an extension of our marketing efforts, M2PR recruited influential and affluent hosts to promote the event and recruit their like-minded circles to attend and shop.
M2PR added a non-profit beneficiary to the event for the purpose of softening the ‘shopping’ message. As a result, nearly $10K was donated to the selected charity and $119K raised during the exclusive, three-hour store event.
Shoppers in attendance gravitated to the limited-edition items that were shipped to the stores prior to availability in TF stores across the country. This created a must-attend perception that kept attendees enticed and excited about the new locations.
As the event date drew close, M2PR secured top media and influencers to attend the event as added exposure for the store’s opening, exclusive items, partnering charity and the overall brand. The event was a huge success that also scored lengthy post-event media coverage.
August 22, 2022